Writing Your Professional Bio

In today’s digital age, our words carry more weight than ever. The written documents we create serve as our first impression to those who haven’t met us yet. It might feel like a big responsibility, but don’t worry—you’ve got this!

First things first, where will this professional bio be featured? Why are you writing it? Is it for a company website, a networking event, a presentation, a TED Talk, or a conference? The destination of your bio plays a crucial role in how you should shape it. Trust us, your professional bio can significantly influence how others perceive you.

Next, consider your audience. Simply knowing that it’s for a company website isn’t enough. Is the company laid-back and casual, or is it more conservative and traditional? Tailor your bio to resonate with the people who will be reading it.

The Must-Haves

• Name
• Current position
• Professional background
• Education and credentials
• Skills or specializations
• Industry-specific keywords

Although we’ve included the must-haves in bullet points in our blog, on your professional bio, make sure they are summarized nicely and show your personality. Approach it as if you’re meeting someone in person and introducing yourself in a conversational manner.

Tell your story, including your current job title and the company you are affiliated with. Focus on your responsibilities and achievements. Highlight what makes you unique in your industry. We recently had a client who is a top-notch electrical engineer but just as good in computer engineering, which makes him unique in his field.

Remember to include the name of your educational institution any degrees, achievements, awards, and specialized training that pertain to your education and position. These credentials often foster friendships and connections based on a shared loyalty to one’s alma mater.

As for the keywords, incorporate industry-specific keywords for searchability and relevance. Using industry-specific keywords demonstrates your familiarity and knowledge of industry-specific language and requirements and shows you can communicate effectively within your industry. 

If you are writing your own professional bio, unless specifically indicated otherwise, write it in the third person narrative. Writing in the third-person narrative sounds more professional and gives the impression that you’re so busy that someone else had to write your professional Bio for you. It subtly conveys that you’re in high demand.

For information on our writing services, please visit our website www.WeWriteBios.com.